With the grocery delivery and meal kit industry forecasted to reach more than $100 billion by 2025 (Forbes), maintaining freshness and food safety, while still remaining profitable continues to play a major role in this industry.
“Currently, grocery and meal kit delivery companies are racing to capture market share in this explosive sector, but all face the same cold chain execution challenges,” said Melissa Kieling, founder of PackIt. “Their inability to keep perishables cold and at a food-safe temperature during distribution is resulting in expensive and complex distribution workarounds, product shrinkage, and poor customer experience.”
Enter PackIt’s new line of three commercial totes: Freezable Ultra Tote, Delivery Tote and Ready Tote (patents are pending). Each tote is commercial grade and designed to offer meal kit and grocery delivery companies a sustainable, reusable solution for customers. Each tote features PackIt’s patented Ecofreeze technology—freezable gel built into the walls of the bag. Totes collapse flat to freeze in commercial refrigerators overnight—no ice packs needed.
While the environmental/waste concern was the initial spark for this project, Kieling sees a similar challenge in the commercial delivery space. She understands that the players in this race, in an effort to meet consumer demand for delivery, have some serious supply chain challenges that are making it next to impossible to turn a profit.
PackIt’s new sturdy Freezable Ultra and Delivery Totes replace boxed delivery packaging and have a cooling time span of 12 to 24 hours. The Freezable Ready Tote cools between 8 and 12 hours and is designed to replace soft-sided meal delivery totes.
With the extended cooling duration created with PackIt’s Delivery Totes, companies can implement cost-saving efficiencies throughout final mile with longer pack-out times, more efficient delivery routes, extended delivery windows and provide the option of unattended deliveries.
“This new ability to keep food cold during the final mile becomes the solution to greatly reduce costs. A retailer can finally deliver top quality and make a profit,” said Kieling.
For more information, see www.packit.com.