The United Fresh Produce Association recently revealed that its United Fresh 2020 Convention & Expo is set for June 16-18 in San Diego CA, marking the first stop in a new four-year city cycle for the trade show.
“Chicago has been good to us,” said Tom Stenzel, United Fresh president and CEO. “But the time has come for us to broaden opportunities across the industry by taking the show on the road. After next year, we’ll also be moving back into our traditional late spring timetable to enhance our attendee experience.”
Future dates and locations for United Fresh conventions include:
- June 16-18, 2020; San Diego CA
- April 21-23, 2021; Los Angeles CA
- May 9-11, 2022; Boston MA
- April 18-20, 2023; San Diego CA
United Fresh called its 2019 convention a success.
“With numerous enhancements from one-on-one networking meetings to a late-night party for some 800 attendees at the House of Blues, United Fresh 2019 lived up to the vision of a value-add trade event that was shaped by our Convention Committee,” said Greg Corrigan, United Fresh chairman and senior director of produce and floral at Raley’s.
United Fresh said its 2019 convention featured:
- More than 5,000 attendees across the fresh produce industry
- More than 350 retail and foodservice buyers
- 26 retail/foodservice companies and vendors participating in the first B2B Partner X-Change
- 127 speakers in general sessions, workshops and discussion groups
- 32 countries represented
- 280 exhibitors, including 82 first-time exhibitors
- 70 school foodservice directors feeding more than 600-millions children in the last school year
United Fresh said it plans to build on the changes launched this year that helped create a foundation for increased business value in the industry for years to come. The industry can anticipate more of the following:
- The successful Partner X-Change, a B2B matchmaking program where buyers and vendors came together for one-on-one meetings, engaging new retail and foodservice operators to present new products, pitch new programs and develop new relationships. “The Partner X-Change was very valuable as we met several vendors that we will be doing new business with,” said Jeff Cady, director of produce and floral at Tops.
- United Fresh Late Night where attendees gathered off the show floor for a fun evening of networking and entertainment designed to create a shared experience for the industry.
- Enhanced opportunities for networking and discovery across the trade show floor, including the EATS food court on the expo floor, Innovation Awards, FutureTEC Zone and Marketing Solutions Zone.
- The International Trade Center, where countries exporting or importing product can build new trade relationships.
- Further engagement of school foodservice directors through the Fresh Festival for School Foodservice and School Foodservice Forum, where relationships built at United Fresh are increasing kids’ consumption of fresh fruits and vegetables.
- Enhanced focus on Women in Produce and Retail/Foodservice Leadership.
The 2020 convention also will mark the conclusion of the 25th year of the United Fresh Produce Industry Leadership Program, promising a major celebration with some 300 alumni and industry leaders gathering together in San Diego.
Explore these details, and plan for participation in United Fresh 2020-2023, by visiting unitedfreshshow.org or contacting John Toner, United Fresh’s vice president of convention and industry collaboration, at 202-303-3424 or [email protected].