"> CR England selects SmartDrive’s video-based safety program - 53' Reefer Trailer Rental Experts

CR England selects SmartDrive’s video-based safety program - 53' Reefer Trailer Rental Experts

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CR England selects SmartDrive’s video-based safety program 1
CR England selects SmartDrive’s video-based safety program 2

CR England, one of the largest refrigerated carriers in the US, recently deployed SmartDrive’s video-based safety program across its entire fleet following a competitive review and head-to-head pilot program.

SmartDrive, a provider of safety and transportation intelligence, says CR England chose its solution because of the system’s “powerful combination of industry experience, extensible platform and proven results.”

“The industry has been moving in the direction of video safety and we saw an opportunity to be competitive while continuing to provide the best possible service,” said Chad England, C.R. England’s CEO. “We spoke with multiple carriers using the SmartDrive program and realized we could encourage our drivers to change their habits, increase awareness and make the roads safer.”

SmartDrive video system

SmartDrive said features that influenced the decision included:

  • Flexibility to customize the solution to meet CR England’s specific needs
  • Ability to capture the riskiest driving maneuvers such as U-turns, hard braking and speeding
  • Easy integration into the company’s enterprise systems
  • Fully managed service and superior customer support
  • Demonstrated experience with complex deployments

CR England is a fourth-generation, family-owned, customer- and employee-focused company celebrating its 100-year anniversary in 2020. The company has grown from one Model T truck to more than 4,400 technology-enabled vehicles and 8,500 employees, including more than 7,500 drivers. Operating in the 48 continental United States and Mexico, CR England also maintains five driver training schools.

“We are proud that CR England selected SmartDrive to protect their drivers and their bottom line,” said Steve Mitgang, SmartDrive’s CEO. “Our open, extensible platform was developed to meet the data, analytical and safety demands of enterprise fleets like CR England. Couple that with our team’s proven experience in large-scale deployments and a customer-centric approach to service, and fleets can be confident their investment will deliver immediately and over the long term.”

CR England truck

The SmartDrive program reinforces CR England’s safety policy and top-down safety culture, SmartDrive said.

“SmartDrive’s platform delivered the innovative SmartDrive extended-recording capability, which supports our safety culture by allowing us to gather more context when an incident occurs,” CR England said. “Even though most incidents are minor—with many even occurring in parking lots—they still cost us time and money.

“Since these low-impact critical events are rarely triggered by other systems, we are able to see more and save more with SmartDrive.”

To learn more, visit smartdrive.net/why-smartdrive/customer-success

SmartDrive video-based safety program