The United Fresh 2020 Convention Committee recently kicked off registration for the organization’s June 2020 show during a meeting in San Diego CA.
The 2020 Convention & Expo is set for June 16-19 in San Diego.
“We’re excited to announce plans for a unique business, education and networking event this year,” said Paul Kneeland, committee co-chair Paul Kneeland and executive director for fresh foods at Gelson’s Markets. “It’s great to be back in southern California, where we’ll make waves over four days of enhanced networking, B2B partner meetings, education and a whole lot of energy packed into the San Diego’s historic Gaslamp Quarter.
The program kicks off with a general session luncheon at noon on June 16. Attendees will then choose to participate in one of the Partner X-Change matchmaking sessions, educational workshops onsite or in mobile workshops on the road to San Diego destinations. Tuesday wraps up with the official 2020 Opening Party atop the USS Midway.
“Last year’s show in Chicago set a great platform for the future, with new events to maximize interaction beyond the show floor,” said Abby Prior, committee co-chair and vice president of marketing at BrightFarms. “The B2B Partner X-Change for retail and foodservice, Late Night Party at the House of Blues, and EATS food court on the expo floor were just a few. We’re bringing all of those highlights back again this year.”
June 17 and 18 feature full days of education and networking events, with the expo open both days. New this year, exhibitors will feature their products and services that support sustainability convenience and organics in a Featured Product Display and a trail through the expo floor. Breakfast general sessions each day will feature United Fresh’s Women in Produce event, the Retail-Foodservice Celebration honoring retail produce managers and chefs, and graduation of Class 25 of the Produce Industry Leadership Program.
Back by popular demand, United Fresh returns to the House of Blues for a late night party June 17, with top entertainment and a few surprises expected.
The United Fresh 2020 Expo concludes with a happy hour June 18, but the fun continues with a 25th Anniversary Leadership Celebration cruising the San Diego Bay. Alumni from all 25 years and the companies and mentors who have supported them along their leadership journey will share stories, reconnect and celebrate this life-changing program, supported since its inception by Corteva AgriScience.
Finally, golfers will fulfill a bucket list dream at the Torrey Pines Golf Course on June 19. United Fresh bought out the course for this special event celebrating a return to San Diego. Golfers and sponsors will enjoy a day on the cliffs overlooking the Pacific Ocean at the home of the 2021 US Open.
For maximum value, the All-Access Package provides attendees and exhibitors with the ultimate show experience. The All-Access Package includes all education programs, general session meals, the Opening Night Party and United Fresh Late Night at the House of Blues. The golf tournament requires a separate ticket, and the 25th Anniversary Leadership Cruise is by invitation only.
Early bird rates for 2020 are available through May 15. To ensure the best value, register for an All-Access Package by visiting unitedfreshshow.org.
“That pace of innovation is continuing, with a new Partner X-Change for operations executives, a new Controlled Environment Pavilion on the show floor, and our first golf tournament at the iconic Torrey Pines Golf Course,” said Ben Zamore, committee co-chair and director of international sales and service at Atlas Pacific Engineering Company.