Boss Truck Shop recently launched a campaign targeting the trucking industry built around the concept of the partnership between Boss Truck Shop and the over-the-road commercial truck driver.
The video and digital campaign, titled “With You To Haul And Back,” designed by Boss Truck Shop in conjunction with brand commerce agency Madras Global, captures the story of “The Haul,” and what it takes to leave your family and home behind to be an over-the-road truck driver.
“At Boss Truck Shop, we understand and respect the commitment and sacrifice it takes to keep America’s freight moving from coast to coast,” said Randy Haines, director of Boss Truck Shop. “We’ve been a service provider to the trucking industry since our first shop opened in 1948, and continue our unwavering dedication to truck service and repair today, with 46 locations in 23 states across the US.”
“The Haul” video follows a driver through his trip, which includes a stop for repair work at a Boss Truck Shop.
The full-length video is available on the bosstruckshops.com website and YouTube, and will be used prominently in a new digital campaign as part of the new overall brand platform.